Good for Humanity is Good for Business

*Originally written for Noise13.com

There’s this incredible quote that we can’t seem to get out of our minds lately.

“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function. One should, for example, be able to see that things are hopeless yet be determined to make them otherwise.”  — F. Scott Fitzgerald

With divisiveness at record highs in our government, society, and even within groups of friends and family right now, we are ready to take on this new year with curiosity, ask questions instead of issuing judgments, work diligently to grow in empathy, promote sustainable business strategies, and keep humanity at the center of our work. 

We genuinely believe that every business has the ability to use its brand, values, and influence to create a system where everyone possesses an equal capacity to thrive. This past year has given us the gift of renewed passion to walk the talk and truly let our values guide our business, and help yours do the same. 

“What you do makes a difference, and you have to decide what kind of difference you want to make.” — Jane Goodall

Creative Calamity believes there is no better inclusive, community-friendly strategic measure to build trust, both internally and with customers, than to be a values-led organization.

The list of benefits is irrefutable: 

• Happier customers 

• Stronger brand loyalty 

• More efficient Sales, Marketing & HR departments

• Improved talent acquisition

• Happier employees leading to talent retention 

• And damn it if it doesn’t make you feel better at the end of the day

For nearly 20 years, we’ve helped organizations reap these benefits; from Fortune 100s to non-profits and social justice organizations, alike.

If you are an individual, or company, who wants to build a collective future into something brighter, let’s chat. We’d love to help you find the perfect balance of good for the community, good for the planet, and good for business. We think it goes without saying that there has never been a more critical time for this sort of work.

We hope you are all focused and determined to see things change for the better, and ready to do the work it takes to get us there.