Feeling stuck?
Let’s turn clarity into momentum.
I’m Jane Johnson, founder of Creative Calamity. I unravel sticky behavior challenges and uncover what matters most to your audience.
Together, we refocus resources where they’ll make the biggest difference—so you can move forward with confidence.
Brands Who Trust in my Creative Calamity
Client Wins
Hearing Clearly w/ Zepp Health
Launching wearable health tech for the first time in the United States. Deep understanding and strong systems lead to impressive growth.
Humanizing Change
New systems, new protocols, over 1K people rebuilding their habits, 3 months ahead of schedule while improving NPS!
Favor(ing) Y’all-idarity in Texas
Bonding Texas’ favorite grocery with it’s neighborly deliver service improving community saturation through culture.
What my partners are saying…
“Proven, Human, Consistent, Delightful!”
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"Jane is a creative powerhouse – insightful, communicative, and innovative. She posses a keen understanding of personal relationships and dynamics: what it takes to get the best out of teammates, how best to communicate, and what it means to have an open, collaborative, and strategic partnership."
Rachel Clemens-
CMO | Mighty Citizen -
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"Jane is *that* colleague - the one you look forward to meetings with. The one who always has a thoughtful answer. The one you can trust in any situation to do great work, with a positive deportment! She consistently drives her partners to strategically execute adoption-driving solutions, equity, affinity, loyalty, and resilience.”
Benjamin Gunning-
Business Development | Growth Innovator -
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“Jane provides a systemic vision when delivering solutions that always maximizes client value as well as end-users; she is highly collaborative and creative when working with a cross-functional and global team; her empathy, authenticity and humor left a joyful impact not only on the team but also the client.”
Tracey Lin-
Senior Strategic Lead | Propelland -
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“Jane has an extraordinary ability to produce human-centered solutions, whether it's for marketing, branding, or change management. On each project we collaborated she demonstrated a commitment to delivering value that was scalable and sustainable for the client. Her thinking has helped drive adoption, equity, affinity, loyalty, and resilience, consistently.”
Dwight Davis-
Interaction Design Lead | Propelland -
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“Jane has an amazing ability to adapt and pivot quickly and effectively with infectious positivity. A true talent for finding the lesson in any challenge, she helped us to stay motivated and focused on our goals. Always on top of the competitive landscape, her foresight allowed us to stay ahead of the curve and take advantage of powerful new opportunities.”
Ramon Lopez-
Marketing Director | Storyteller -
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“Jane is a real pro and works exceptionally well with clients AND within multidisciplinary teams. She consistently builds scalable, data-backed, research-based solutions; always taking the time to teach and empower our clients to implement the solutions themselves. I always felt we were in great hands when she was leading the effort.”
Joe Estus
Senior Director | Innovation & Strategy
