Let’s Get You Unstuck.
And turn clarity into momentum!
Hi! I’m Jane Johnson. I help ambitious organizations uncover what’s holding them back, understand the people they need to reach, and turn insight into strategies that move business forward.
From brand positioning to audience engagement and organizational change, I bring the strategic thinking and hands-on leadership that fuels (and achieves) resilient growth.
Big challenges. Better ways forward.
How I Can Help
The toughest business challenges are usually people challenges in disguise. I connect human insight with strategic thinking to help organizations find clarity, build connection, and make meaningful progress.
#1 Find Your Focus:
Brand & Growth Strategy
When your brand, business, or team needs a clearer direction, I help uncover what matters, identify opportunities, and build strategies that move you forward.
Brand Strategy | Positioning | Audience Research | Strategic Messaging
#2 Make Meaningful Connections:
Engagement & Experience Strategy
When your message, mission, or experience isn't connecting with the right people, I uncover what drives their behavior and develop strategies that inspire participation, loyalty, and action.
Behavioral Insights | Customer & Employee Engagement | Campaign Strategy | Experience Design
#3 Move Change Forward:
Change & Organizational Strategy
When big ideas meet real-world complexity, I help align people, navigate change, and turn ambitious plans into lasting progress.
Change Management | Organizational Alignment | Adoption Strategy | Change Communications
The Company I’ve Kept
From household names to mission-driven organizations, I've helped all sizes of teams tackle complex challenges and create resilient growth.
Consumer Brands
Non Profits / Foundations
My Meaningful Growth, in Action
Creating a True Point of View for Zepp Clarity
Launching wearable health tech for the first time in the United States. Deep understanding and strong systems lead to impressive growth.
HEALTHCARE | BRAND STRATEGY | GTM
Humanizing Change w/a Leading Bev Co
New systems, new protocols, over 1K people rebuilding their habits, 3 months ahead of schedule while improving NPS!
RETAIL | EMPLOYEE ENGAGEMENT | CHANGE MANAGEMENT
Building Connections + Loyalty w/Favor Delivery
Bonding Texas’ favorite grocery with it’s neighborly deliver service improving community saturation through culture.
SERVICE | BRAND POSITIONING + VOICE
| CAMPAIGN PLANNING
Serious Expertise. Experienced Unseriously!
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"Jane is a creative powerhouse – insightful, communicative, and innovative. She posses a keen understanding of personal relationships and dynamics: what it takes to get the best out of teammates, how best to communicate, and what it means to have an open, collaborative, and strategic partnership."
Rachel Clemens-
CMO | Mighty Citizen -
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"Jane is *that* colleague - the one you look forward to meetings with. The one who always has a thoughtful answer. The one you can trust in any situation to do great work, with a positive deportment! She consistently drives her partners to strategically execute adoption-driving solutions, equity, affinity, loyalty, and resilience.”
Benjamin Gunning-
Business Development | Growth Innovator -
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“Jane provides a systemic vision when delivering solutions that always maximizes client value as well as end-users; she is highly collaborative and creative when working with a cross-functional and global team; her empathy, authenticity and humor left a joyful impact not only on the team but also the client.”
Tracey Lin-
Senior Strategic Lead | Propelland -
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“Jane has an extraordinary ability to produce human-centered solutions, whether it's for marketing, branding, or change management. On each project we collaborated she demonstrated a commitment to delivering value that was scalable and sustainable for the client. Her thinking has helped drive adoption, equity, affinity, loyalty, and resilience, consistently.”
Dwight Davis-
Interaction Design Lead | Propelland -
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“Jane has an amazing ability to adapt and pivot quickly and effectively with infectious positivity. A true talent for finding the lesson in any challenge, she helped us to stay motivated and focused on our goals. Always on top of the competitive landscape, her foresight allowed us to stay ahead of the curve and take advantage of powerful new opportunities.”
Ramon Lopez-
Marketing Director | Storyteller -
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“Jane is a real pro and works exceptionally well with clients AND within multidisciplinary teams. She consistently builds scalable, data-backed, research-based solutions; always taking the time to teach and empower our clients to implement the solutions themselves. I always felt we were in great hands when she was leading the effort.”
Joe Estus
Senior Director | Innovation & Strategy
